Black Friday has become the single biggest date in the UK kitchen-appliance calendar, and air fryers sit right at the top of everyone's shopping list. Many of the discounts on well-known brands are genuine, and some are substantial — but they sit alongside plenty of inflated-then-slashed "was" prices that make the news every November. Getting a genuinely good deal means knowing what to look for before the frenzy starts, not scrambling to figure it out when a timer is counting down. This guide covers what to expect from this year's air fryer deals, how to tell a real bargain from a dressed-up clearance item, and which features are actually worth paying for.
When do the deals actually start?
Black Friday itself falls on the last Friday in November — 27 November 2026 this year. In practice, most UK retailers start discounting at least a week earlier, and the best kitchen-appliance deals often appear in the run-up rather than on the day itself. Amazon, Currys, Very and the brands' own sites (Ninja especially) tend to launch early-access sales the week before, with fresh stock dropping through the weekend and into Cyber Monday. If you see the price you want before Friday, buy it — waiting for the headline date is how people miss the model they actually wanted. Amazon's October Prime event has also carried air fryer discounts in recent years, so note any October lows on your shortlist as a benchmark.
If you are still deciding what type and size to buy, our air fryer buying guide covers everything in depth. For how Black Friday works across robot vacuums, coffee machines and dehumidifiers too, see our Black Friday deals hub.
What kind of discounts to expect
Air fryers are one of the most heavily promoted categories over Black Friday. Here is our estimate of what the main price bands typically look like in the sales, based on how pricing has behaved in recent years — a guide for judging deals, not a forecast for any specific model.
| Category | Typical RRP | Typical BF discount | What you are likely to pay |
|---|---|---|---|
| Budget single-basket (Tower, Russell Hobbs) | £50–£80 | 20–30% | £35–£60 |
| Mid-range dual-zone (Cosori, Tefal) | £100–£160 | 25–40% | £70–£110 |
| Premium dual-zone (Ninja Foodi, Philips) | £170–£250 | 25–35% | £120–£180 |
| Multi-function / oven-style (Ninja Double Stack, Breville) | £200–£300 | 20–35% | £150–£220 |
The deepest percentage cuts tend to appear on mid-range dual-zone models and on older-generation premium units that are being cleared to make way for a refresh. Brand-new flagship models rarely see more than 15–20% off in their first Black Friday — if you want the very latest Ninja, temper your expectations.
How to spot a genuine deal (and avoid the traps)
Not every Black Friday price tag is what it seems. A few simple habits will keep you on the right side of the line.
Check the price history
Use a price tracker such as CamelCamelCamel (for Amazon) or PriceSpy to see what the item has been selling for over the previous three to six months. If the "was" price is the brief spike that happened last week rather than the normal selling price, the discount is cosmetic. A genuine 30% off should be 30% below the price the product was actually selling at for most of the autumn.
Decide what you need before you browse
This is the biggest money-saver of all. Work out the capacity, type and features you want now, not when Amazon is flashing countdown timers at you. Our guide on what size air fryer you actually need is a good place to start. If you are cooking for a family, a dual-zone model is almost always worth the premium — being able to cook chips and chicken at different temperatures at the same time saves both time and energy. If you are cooking for one or two people, a well-made single-basket unit at £40–£60 in the sale is all you need.
Ignore the brand you have never heard of
Black Friday floods Amazon with no-name air fryers at eye-catching prices. Many of them are perfectly adequate, but they come with no UK service network, questionable build quality and reviews that appeared suspiciously fast. Stick to established names — Ninja, Cosori, Tefal, Tower, Russell Hobbs, Philips, Breville — where you know what you are getting and can get support if something goes wrong. Our Ninja vs Cosori and Ninja vs Tower comparisons will help if you are weighing up two shortlisted brands.
Features worth paying extra for
When two models are close in price, these are the features that make a real difference in daily use — not the ones that sound impressive on the box but gather dust after a week.
- Dual-zone cooking. Two independent baskets with separate temperature and timer controls. This is the single most useful upgrade over a basic single-basket unit and the feature that stops most people going back to the oven.
- A sync function. Finishes both baskets at the same time, so your chips and chicken are both hot when you plate up.
- Dishwasher-safe drawers and racks. Non-negotiable if you plan to use the machine daily. Hand-scrubbing a greasy basket every evening kills the enthusiasm fast.
- A window or built-in light. Lets you check progress without opening the drawer and losing heat.
- Wattage that suits your use. A 1,700W dual-zone model costs about 28p per 30-minute cook at current UK rates. Our air fryer running costs guide has the full maths, and our breakdown of air fryer vs oven costs shows how much switching from the oven actually saves.
Where to find the best deals
Spread your search across a few retailers rather than relying on one. Each tends to lead on different brands.
- Amazon — widest range and aggressive pricing, especially on Cosori, Philips and Tower. Use the Wishlist or "Watch this deal" feature to get notified.
- Ninja's own site — often matches or beats Amazon on Ninja models, and sometimes bundles accessories at no extra cost.
- Currys — strong on Tefal and mid-range brands, and you can click-and-collect the same day if stock is near you.
- Very — competitive on Tefal and Russell Hobbs, with interest-free buy-now-pay-later options if budget is tight.
- Lakeland — smaller range but occasionally stocks exclusive bundles.
Set up price alerts on two or three of these from mid-November and you will catch the deal you want without having to camp on a dozen tabs.
Is it worth waiting for Black Friday?
If you need an air fryer right now — for example you have just moved into a new kitchen and the oven is not working — buy one now. Prices are reasonable year-round, and the running cost savings start the day you switch the oven off. Our guide on whether air fryers are worth it covers the bigger picture on payback and daily use.
If you can wait a couple of months, Black Friday is genuinely the best time to buy. The discounts are real, the range is at its widest, and you have the whole of December to put the machine through its paces before the January health kick. Just do the homework now — know what size and type you want, set your budget, bookmark this page, and when the deals land you can move quickly and confidently.
Our shortlist and what counts as a genuine deal
These are the models from our reviews that are worth tracking in the sale. For each one we show the same five things, so you can judge any Black Friday price in a few seconds rather than trusting a “was” figure. We do not show live prices and we do not run a price-history tracker — so the “lowest price in the sale” links straight to a free price-history tool, and “what we would happily pay” is our own target for good value, not a price we have seen.
How to read each card: Typical price is the real price when we last checked (7 October 2026); weeks before the sale tells you whether the price usually moves; lowest in the sale is yours to check on the day via the price-history link; what we would happily pay is our value target; and is it a genuine deal? turns all of that into a simple yes/no test.
Ninja Foodi MAX Dual Zone AF400UKOur pick
The dual-zone we recommend most often — 9.5L, two independent baskets, cooks a full family meal at once.
Ninja Foodi FlexDrawer AF500UK
10.4L drawer that splits into two zones or opens into one big basket — the most flexible Ninja.
Large single-basket with a window and a strong efficiency record — a genuine Ninja alternative.
Fast, quiet 6L single-basket — the mid-range value pick when a dual-zone is overkill.
Budget dual-zone — the one to watch if you want two baskets without the Ninja price.
Prices shown are the typical prices we recorded on 7 October 2026 and will drift over time. Always confirm the live price and recent price history on the retailer’s own site before buying. “What we would happily pay” is our editorial view of good value, not a guaranteed or observed sale price.
The full Black Friday 2026 guide
We keep one connected set of Black Friday pages rather than dozens of near-identical ones, and update them through November as real deals land. Jump to any part:
- Black Friday hub — The master guide: timeline, how to check a deal, what goes on sale.
- Air fryer deals — you are here. Dual-zone and single-basket targets, by brand and price band.
- Robot vacuum deals — Where the big cash savings fall on self-emptying flagships.
- Coffee machine deals — Bean-to-cup and espresso machines worth tracking.
- Dehumidifier deals — The sale lands in peak damp season — but do not wait if you have mould.
- Ninja deals — Decode the AF-series model maze and target the right Ninja.
- Shark deals — Make sense of Shark’s model-code variants before you buy.
Frequently asked questions
When is Black Friday 2026 in the UK?
Black Friday 2026 falls on Friday 27 November. Most UK retailers start their sales at least a week earlier, and deals typically continue through the weekend into Cyber Monday on 30 November.
How much discount can I expect on an air fryer?
Based on recent years' patterns, discounts commonly range from around 20% on budget models to 30–40% on mid-range and older premium units, though it varies by model and year. Brand-new flagship models usually see smaller cuts of 15–20% in their first Black Friday.
Are Black Friday air fryer deals genuine?
Many are, but not all. Always check the price history using a tracker like CamelCamelCamel or PriceSpy. A genuine deal will be below the price the product has been selling at for most of the preceding months, not just below a briefly inflated "was" price.
Should I buy a dual-zone or single-basket air fryer?
For families or anyone regularly cooking a main and a side at the same time, a dual-zone is well worth the extra cost. For single people or couples cooking simple meals, a good single-basket unit at a sale price is all you need.
What is the best brand of air fryer to buy on Black Friday?
Ninja, Cosori, Tefal and Philips consistently offer the best combination of build quality, performance and after-sales support in the UK. Tower and Russell Hobbs are strong at the budget end. Avoid unfamiliar brands with no UK service presence, even at tempting prices.
